A business coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.

The role of the business coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your business coach will make you focus on the game .

The owners of small to medium sized businesses find it hard enough to keep up the pace with all of the changes and innovations going on in today's modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!

As the world of business moves faster and becomes more competitive, having a business coach is no longer a luxury; it has become a necessity.  Based on the sales, marketing and business management systems created by Brad Sugars, your ActionCOACH is trained to not only show you how to increase your business revenues and profits, but also how to develop your business so that you as the owner can work less and relax more.

Your ActionCOACH will become your marketing manager, your sales director, your training co-ordinator; your confidant, your mentor. Your ActionCOACH will help you make your dreams come true ...



Source:http://www.actioncoach.com/michaelstelter/what-is-a-coach.php

Every great performer, whether an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.

As the world of business moves faster and gets more competitive and difficult to keep up with both the changes in your industry and the innovations in sales, marketing and management strategies as well........... Having a Business Coach is no longer a luxury, it's become a necessity.

On top of all of this, it's difficult to get a truly objective answer from yourself. Don't get me wrong, you can survive in business without the help of a Coach, but it's almost impossible to thrive...

* A Coach CAN see the forest for the trees.
* A Coach will make you focus on the game.
* A Coach will make you run more laps than you feel like.
* A Coach will tell it like it is.
* A Coach will give you small pointers.
* A Coach will listen.

A Coach will be your marketing manager, your sales director, your training co-ordinator, your partner, your confidant, your mentor, your best friend... and an ActionCOACH will help you make your dreams come true.

1. Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times.

2. Ownership
I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.

3. Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.

4. Excellence
Good enough isn't. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.

5. Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only discuss concerns in private with the person involved.

6. Success
I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.

7. Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and useable knowledge rather than just theory.

8. Team Work
I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I'm doing is not working. I ask for help when I need it and I am compassionate to others who ask me.

9. Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.

10. Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness, so all around me enjoy it as well.

11. Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.

12. Consistency
I am consistent in my actions, so my clients and team mates can feel comfortable in dealing with me at all times. I am disciplined in my work, so my results, growth and success are consistent.

13. Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right...

14. Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.